The Modules We Cover
- Phase One?- The guiding principles for successful Facebook ads and the different metrics that come together to form the method behind the system.
- Phase Two?- The ways we can use data-driven decision-making to make changes to campaigns, ad sets, and ads purely off data, not intuition or personal experience.
- Phase Three?- The protocols for cutting ad sets and ads. We cover the exact rounds of cuts we make to remove low performing ads & ad sets so we can raise our result average and lower the cost per result on our ads.
- Phase Four?- We uncover the scaling methods, how to rapidly increase your results, how to scale without resetting the learning phase, and how to consistently scale campaigns/ad sets daily without significantly raising the cost per result.